For Vanessa, this shift begins with fundamentally rethinking how we interact with different generations. 'It’s important to spend time with people of all ages again,' she says. 'There was a time when children were surrounded by larger families, grandparents, and family friends, but that’s disappearing. Without that exposure, we risk losing sight of what ageing really is: gaining experience, confidence, and authenticity.'
Vanessa is also transparent about the beauty industry’s role in shaping perceptions of ageing. 'Let’s not forget it’s a billion-dollar business. Their profits depend on creating doubt and feeding our insecurities. Of course, we’re influenced by it. But I do think the industry is starting to change. I see more older women in campaigns than I did 20 years ago. At least, I hope that’s a sign of progress.'
Her perspective is optimistic. 'Aging is a gift, really. It’s about embracing the changes in our bodies and minds as we grow older. That’s what makes us human.'
When asked what a truly age-inclusive society might look like, Vanessa hesitates, not because she lacks an answer but because the concept itself is still evolving. 'I think our society is becoming more inclusive, but youth is still hyped more than age.
For me, older people have always been more interesting, they have more stories to tell.' She believes that storytelling is where true beauty lies.
