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The LIV Journal

Re-Introducing The Luminous Serum.

At LIV Botanics, we’re all about science-backed beauty. So, when our beloved Luminous Serum—originally developed for the delicate eye area—proved to deliver incredible results for the entire face, we knew it was time to relaunch.

So allow us to re-introduce The Luminous - An Antioxidant Face and Eye Serum.

“I’ve always used The Luminous Serum on my entire face - it’s one of those rare products that does everything it promises and more. It’s deeply hydrating, nourishing, and sets the perfect foundation for my skincare routine.”

- LIV Botanics Founder and Formulator, Estella.

Initially created to target the eyes, The Luminous Serum has become a multitasking favourite within the LIV Botanics community as an entire face, neck and eye antioxidant serum.

This isn’t just a serum that hydrates— science has shown that this wondrous ingredient ‘Snow Mushroom’ holds the tiniest particles to penetrate deep beneath the surface to maintain optimal hydration where your skin needs it most.

Perfect for the sensitive eye area, but also powerful for the entire face and neck.

With the Luminous Serum your skin will look as good as it feels: balanced, refreshed, and glowing.

Key Benefits Of The Luminous:

Holds up to 500x its weight in water, deeply hydrating the skin.
Promotes natural collagen production, improving skin elasticity.
Plumps skin and reduces the appearance of fine lines and wrinkles.
Soothes and calms with powerful anti-inflammatory properties.
Brightens and evens skin tone for a radiant complexion.
Lightweight, non-greasy formula that absorbs easily.
Antioxidant-rich, protecting skin from free radicals.

With The Luminous Serum, you don’t have to choose between targeted care and all-over hydration. This multitasking hero simplifies your routine while amplifying results, reflecting our belief that the best beauty rituals are both purposeful and uncomplicated.

The Luminous Serum works beyond the surface, delivering deep nourishment for long-lasting radiance. Its smaller molecules allow it to work at a cellular level, prepping your skin for follow-up treatments like The Beauty Facial Oil or The Bakuchiol Facial Oil.

Photographer: Linda Wit

Model : Lindsey Opso

Copy : Rachael Grieve