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The LIV Journal

Barbara Urra Murua: The Art of Aging Naturally

We continue to explore the inspiring stories of women who redefine beauty and embrace the journey of ageing with grace.

Today, we meet Barbara Urra Murua, an empowered woman with a long professional career in fashion, organic cosmetics and holistic therapy.

“Beauty is in presence. It is an inner calm, a true smile, a word that comes from the heart. It’s about valuing our essence and cherishing youthful beauty without regret.”

- Barbara Urra Murua

Barbara’s work spans therapeutic cranial face treatments, beauty consulting, education, retreats, and make-up artistry.

A beauty mentor and multidisciplinary artist whose philosophy is as profound as her vision. With a lifelong journey into anthroposophy, Chinese medicine, and shamanic traditions, Barbara’s wisdom offers a deeply enriching perspective on ageing naturally.

Her message is simple yet profound: “Give beauty to transform the world.”

When reflecting on her past, Barbara wishes she had loved and valued herself more in her youth.

“I would have liked to love myself more and value my essence and youthful beauty,” she shares.

This realisation fuels her passion for mentoring others to find self-worth at any stage of life.

Barbara’s ideal society embraces all ages, recognising the richness that comes from intergenerational connections. “We need a shift that honours the presence and wisdom of older generations while cherishing the energy of youth. It’s through this balance that we can create true inclusivity.”

Barbara’s journey is a testament to the transformative power of embracing life’s natural rhythms. She reminds us that beauty is not just something we see but something we feel and share.